Dance and art

L'artiste de Broadway Tanairi Vazquez sur ce que c'est vraiment de danser dans une publicité du Super Bowl

Lorsque Tanairi Vazquez a été choisie pour sa toute première publicité pour le Super Bowl, elle n'avait aucune idée qu'elle serait la star ou que Dolly Parton serait impliquée. Mais Vazquez était l'un des nombreux danseurs présentés dans la publicité Squarespace diffusée lors du Super Bowl de cette année, avec un remix 2021 de la chanson à succès de la légende de la musique country "9 to 5."

The commercial, choreographed by New York City Ballet's Justin Peck, is Vazquez's first work since Broadway closed - until Broadway closed last year, she appeared in the Hamilton together. She plays the main accountant on location and feels that this role marks an important step in her career as a Latinx performer.

«C'est agréable de voir la polyvalence des Latinos aussi. Nous pouvons être des chefs de file», déclare Vazquez. "Pour moi, être dans une publicité nationale du Super Bowl – bonjour! C'est, pour moi, l'une des choses les plus importantes en tant qu'artiste."


Spirit of danceWhat was the pressure of being in a Super Bowl commercial?

Tanairi Vazquez: It's major. Millions of people are watching. I'was so upset, especially when people saw it on "Good Morning America." I woke up to so many texts, calls and Instagram notifications from people I know - and don't know. To be able to represent the arts right now on a platform as huge as the Super Bowl is incredible.

DSHow did you book the position?

TV: I had an audition through my sales agent. I knew it was for Squarespace, but I didn't know who was in it. I had no idea there was a celebrity involved.

For the audition, they sent me a video of Justin Peck demonstrating the choreography. The style was very Justin Peck - athletic, strong, with fast footwork. At the time, I was on vacation with my parents, so I learned the choreography at the Airbnb we were staying at. My mom recorded me doing it on concrete in the parking lot. So it was crazy.

Quelques jours plus tard, j'ai reçu un rappel disant qu'ils voulaient que je le refasse, me demandant si je pouvais improviser pendant 30 ou 60 secondes. Ils m'ont également demandé de faire un peu de théâtre pour la partie comptable. J'ai donc fait une vidéo où j'ai refait la chorégraphie, et ajouté un petit quelque chose-quelque chose.

I received another reminder via Zoom. It was just to play the role of the accountant. The next day, I got the call. And they say: "Congratulations! We give you the role of the accountant!"

DSHow was the shooting process?

TV: We filmed this in early January. The whole experience was crazy. We had a car service to the airport. We flew to Nashville, where Dolly Parton lives, first class, and they put us up in a really nice hotel.

We got there and I put my costume on - that's when I found out that I was going to be a lead in this commercial. Thank God I had the next day off, because I needed the whole day to process it. I've never been a leader in anything this big. Justin was like, "Surprise!"

DSWhat about COVID security protocols?

TV: We were tested every day and had to fill out a form each time before the tests. We also had our temperatures checked every day. The crew, makeup and wardrobe teams did it too.

Vazquez takes a selfie behind the scenes of the commercial shoot. She smiles at the camera from behind a transparent mask, in her hair, makeup and costume for the commercial. She is wearing a red tank top and her curly brown hair is loose around her face.

Vazquez behind the scenes of advertising (courtesy of Vazquez)

DSWhat was it like to return to work after being sidelined for almost a year due to the pandemic?

TV: I didn't feel safe. I wasn't on the set. I wasn't with bodies. I was doubting myself, like "Am I good enough?", because of what we went through.

Mais c'était une sensation incroyable quand nous avons eu notre première répétition. J'ai réalisé à quel point cela me manquait. Cela m'a donné de l'espoir.

DSWhat did booking this role mean to you?

TV: Quand je suis monté sur le plateau, j'ai réalisé: "C'est là que je veux être." Pendant cette pandémie, il y a eu des moments où j'ai pensé: «Je ne sais pas si je peux faire ce travail. Peut-être que j'ai besoin de faire autre chose. Mais la quantité d'amour et de soutien que j'ai reçu depuis le lancement de la publicité m'a réinspiré à rêver en grand et à continuer.

My parents instilled that in me. They said, "You are Puerto Rican. You do your best. You can do what others can do."

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